Privacy Policy

At Elite Fitness Store, we engineer premium fitness equipment for serious athletes, commercial gym pioneers, and home gym visionaries. Just as we prioritize performance, reliability, and transparency in our products, we apply the same principles to how we handle your personal information. This Privacy Policy outlines how we collect, use, protect, and share data when you visit elite-fitnes.com or make a purchase from our global store.

We are committed to complying with applicable data protection laws, including the General Data Protection Regulation (GDPR) for our European customers, and other regional privacy regulations relevant to our global customer base.

1. Information We Collect

To provide our streamlined, secure service—from browsing our COMMERCIAL STRENGTH line to completing checkout for BOXING GLOVES—we collect information that falls into these categories:

Information You Provide Directly:

• Identity & Contact Data: Name, email address, shipping/billing address, phone number.
• Transaction & Financial Data: Payment information (processed securely via our partners like Visa, MasterCard, JCB, and PayPal), order history, and purchase details.
• Communication Data: Correspondence with our support team via email ([email protected]) or other channels.
• Commercial Inquiry Data: Information related to large-scale commercial orders or facility outfitting requests.

Information Collected Automatically:

• Technical & Device Data: IP address, browser type, operating system, device identifiers.
• Usage Data: Pages viewed on our site (from AIR CARDIO to BARBELLS), time spent, referring URLs, and interaction with site features.
• Cookie & Tracking Data: Information gathered via cookies and similar technologies (see Section 6).

2. How We Use Your Information

We use your data with the same direct, uncomplicated philosophy that defines our payment process—only for clear, legitimate purposes:

• To Process & Fulfill Orders: To complete your purchase of equipment, manage shipping (Standard or Economy), and provide order confirmations.
• To Provide Customer Support: To respond to inquiries about products, payments, or commercial orders, ensuring a seamless experience.
• To Secure Our Services: To implement fraud prevention measures, protect your transactions, and maintain the integrity of our systems.
• To Improve Performance: To analyze site usage, optimize our product offerings (like CROSS TRAINERS or DUMBBELLS), and enhance your browsing and checkout experience.
• To Communicate (With Consent): To send service-related announcements and, if you opt-in, marketing communications about new products or promotions relevant to serious athletes and gym operators.

3. Data Sharing & Disclosure

We treat your data with the same rigor we apply to our equipment’s construction. We do not sell your personal information. We share data only as necessary:

• Payment Processors: With trusted partners like PayPal and card networks to securely process transactions.
• Shipping & Logistics Providers: With carriers to deliver your order to your door, warehouse, or gym floor.
• Service Providers: With companies that help us operate our website, under strict confidentiality agreements.
• Legal Compliance: When required by law, regulation, or legal process to protect the rights, property, or safety of Elite Fitness Store, our customers, or others.
• Business Transfers: In connection with a merger, acquisition, or sale of assets, with notice to affected users.

4. Data Storage & Security

Your transaction security is non-negotiable. We implement commercial-grade protection measures:

• Retention: We store your personal data only as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, or resolve disputes.
• Technical Safeguards: We use industry-leading encryption (SSL/TLS), firewalls, and secure server infrastructure to protect data in transit and at rest.
• Organizational Measures: We limit internal access to personal data to authorized personnel who require it to perform their duties.
• Payment Security: All payment data is handled by PCI-DSS compliant partners. We do not store full credit card numbers on our servers.

While we strive for the highest standards, no electronic transmission or storage method is 100% secure. We encourage you to use strong passwords and protect your login information.

5. Your Rights & Choices

We believe in direct value and accessible excellence, which includes your rights over your data. Depending on your location, you may have the right to:

• Access & Portability: Request a copy of the personal data we hold about you.
• Correction: Update or correct inaccurate or incomplete data.
• Deletion: Request deletion of your personal data under certain circumstances.
• Restriction & Objection: Object to or restrict certain processing activities.
• Withdraw Consent: Withdraw previously given consent for marketing communications.
• Opt-Out of Marketing: Unsubscribe from promotional emails via the link in any email.

6. Cookies & Tracking Technologies

Our site uses cookies and similar technologies to ensure efficient performance, much like our equipment.

• Essential Cookies: Required for core functions like secure login, shopping cart retention, and checkout processing.
• Performance & Analytics Cookies: Help us understand how visitors interact with our site (e.g., which products like BENCHES or EXERCISE BIKES are browsed), allowing us to improve site design and functionality.
• Marketing Cookies: Used to deliver relevant advertisements about our products on other websites.

You can control cookie settings through your browser preferences. Note that disabling certain cookies may impact the functionality of our website, particularly the checkout process.

7. Third-Party Links

Our website may contain links to third-party sites (e.g., payment gateways). This Privacy Policy applies only to elite-fitnes.com. We are not responsible for the privacy practices of external sites. We encourage you to review their privacy policies before providing any information.

8. Children’s Privacy

Our products and website are designed for serious athletes, gym operators, and adults. We do not knowingly collect personal information from children under the age of 16. If you believe a child has provided us with data, please contact us immediately.

9. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technology, or legal requirements. The updated version will be posted on this page with a revised “Effective Date.” We encourage you to review this policy occasionally.